Award-Winning Western Boutique — Best of Show at Cowboy Christmas NFR 2025
The National Finals Rodeo has wrapped, and we are finally soaking in all the fun times had after sixteen long but worth it days in Las Vegas. From experiencing our first show at The Sphere, meeting all of our wonderful customers — new and returning to cheering on the athletes under the bright lights of the Thomas and Mack. But there is one that holds the most memorable spot and that is earning Best of Show at Cowboy Christmas during the 2025 Wrangler National Finals Rodeo in Las Vegas. It is truly an honor we are incredibly proud of and grateful for. One that represents far more than a single moment on the show floor.
Cowboy Christmas is the largest and most prestigious western retail event of the year, welcoming hundreds of vendors and tens of thousands of western shoppers from across the country. To be recognized among so many talented brands, especially in just our second-year attending, is both humbling and deeply meaningful to us.
The Work Behind the Win
This award is the result of months of preparation, long days, late nights, and an unwavering commitment to doing things the right way. From booth design and merchandising to product curation and customer flow, every detail mattered.
Cowboy Christmas is not just an event but the Super Bowl of western retail. Showing up prepared meant investing countless hours before we ever stepped foot in Las Vegas, with one goal in mind: to leave a lasting impression on every customer who walked through our booth.
Creating an Experience, Not Just a Booth
From the moment shoppers entered our space, we wanted them to feel welcomed. Our booth was intentionally designed to feel warm, inviting, and thoughtfully curated, stocked with unique, high-quality western pieces you won’t find just anywhere.
We believe great retail goes beyond product. It’s about connection. It’s about listening, helping, and creating an experience that leaves customers feeling happier and more confident than when they arrived.
Our focus always remains the same no matter the size of the show, the number of shoppers or where we are. How can we best serve you? How can we give you the best experience from the moment you meet us to the time you leave?
A Milestone Moment for Crooked Horn Company
Winning Best of Show at Cowboy Christmas in only our second-year attending confirms what we’ve always believed: authenticity, intention, and hard work still matter.
This recognition, as featured in NFR Rewind, places Crooked Horn Company among the top western boutiques and exhibitors at the Wrangler National Finals Rodeo.
You can read the full feature in NFR Rewind here: NFR REWIND - 2026 by NFR Experience
Looking Ahead
Receiving this award is just the start. As we continue to grow, our goal remains the same: to create an unforgettable shopping experience rooted in western heritage, elevated style, and genuine connection.
To everyone who stopped by our booth, supported our brand, and believed in our vision — thank you. We can’t wait to welcome you again. Here is to a new year full of planning for the 2026 Cowboy Christmas at the NFR. See you there!
